Adidas Sensorium

The concept of the store was about bringing all of Adidas campaigns in store. For customers to understand Adidas as a brand and to create a 'Sense of Belonging'. We introduced 5 different Adidas Senses to differentiate the space and connect it at the same time. We had to keep the site proximities in mind and cater to a new design with a minimal budget. We also had to enhance the Creator's Hub area to make it more significant for the consumers to experience and enjoy. This design was challenging yet alot of fun. We received acknowledgement from the Adidas Europe team for our Design solution.